Post by account_disabled on Feb 25, 2024 9:01:57 GMT
The first thing I learned from working with startups is that you have to make a virtue of necessity and learn the sophisticated "art of making do", trying to obtain the maximum result with the minimum possible investment. Today, in this article I want to tell you and bring to your attention this case study, which saw me directly involved, dedicated to the WelcomeTheatre project, even if, I confess, we are still in its initial phase, of genesis and rapid growth, but with a business model still largely to be validated and a company still to be built Gaps and potential of theatrical and territorial marketing At the base of everything there is a dream, or perhaps a lack, which in our small way we would like to help fill. I know, we are talking about culture in an Italy that has settled down, that is unable to grasp the potential of the tools made available by the new forms of digital communication.
We are talking about an asset in which we are very rich and an economic Chinese Student Phone Number List sector that could generate ripe fruit, but which instead, partly due to a lack of foresight, partly due to the cultural resistance of a "conservative" (and often incompetent) ruling class , continues to live in an increasingly disastrous situation. In the internet age we might think that theater and art are "naturally" social, but this is not the case for Italian theaters and museums. The X Civita Report “#Socialmuseums. Social media and culture, between posts and tweets" tells us about an Italy in which the majority of cultural institutions use social networks too little, and in most cases even badly. And we are talking about over 36 million Italians who regularly frequent them, that is, 60% of the population.
This is a pool of potential visitors not only for the best-known Theaters and Museums, but above all for the lesser-known ones, scattered in every corner of our beautiful country. Social media , in fact, could be a very powerful marketing tool in the area , capable of reaching thousands of people, involving them and above all building their loyalty. The data shows that only 9 million users (36.6%) enter into relationships with cultural institutions through social networks. We are therefore living in a paradoxical situation: we hold the most beautiful artistic treasures in the world, we boast of this prestigious record everywhere, but we do very little to promote them.
We are talking about an asset in which we are very rich and an economic Chinese Student Phone Number List sector that could generate ripe fruit, but which instead, partly due to a lack of foresight, partly due to the cultural resistance of a "conservative" (and often incompetent) ruling class , continues to live in an increasingly disastrous situation. In the internet age we might think that theater and art are "naturally" social, but this is not the case for Italian theaters and museums. The X Civita Report “#Socialmuseums. Social media and culture, between posts and tweets" tells us about an Italy in which the majority of cultural institutions use social networks too little, and in most cases even badly. And we are talking about over 36 million Italians who regularly frequent them, that is, 60% of the population.
This is a pool of potential visitors not only for the best-known Theaters and Museums, but above all for the lesser-known ones, scattered in every corner of our beautiful country. Social media , in fact, could be a very powerful marketing tool in the area , capable of reaching thousands of people, involving them and above all building their loyalty. The data shows that only 9 million users (36.6%) enter into relationships with cultural institutions through social networks. We are therefore living in a paradoxical situation: we hold the most beautiful artistic treasures in the world, we boast of this prestigious record everywhere, but we do very little to promote them.