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Post by account_disabled on Jan 28, 2024 6:12:44 GMT
The war as the biggest trigger or Ukrainian aspects and turns advertising into “harmless”. But this is not the way large companies build their positioning and brand. It is important to support pro-Ukrainian and patriotic sentiments, but only if business activities are consonant with these sentiments. There must be a mix of a long-term plan in the company's strategy with the values conveyed by the state, clients and the company.
Interview with FAVBET about marketing Buy Bulk SMS Service Read also : Demarketing, ideal Customer Experience strategy and social responsibility. A frank interview with OKKO CMO Vasyl Dmytriv What to do in the context of events? What methods do you use to always stay in the information field? Conduct regular research. The more often the better. This allows you to track the dynamics, better understand the new audience, their fears in the segment,
The perception of the company as a whole, how best to communicate so as not to cause hate. We conduct research using in-house tools to study existing audiences and external contractors to analyze those who are not yet our clients. In addition, it is important to follow trends and keep abreast of innovations in the industry. Adapt marketing and communication strategy as necessary. Also, don't be afraid to experiment.
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