Post by account_disabled on Mar 5, 2024 9:52:29 GMT
While inbound marketing aims to transform visitors to the B2B company website into leads and nurture them to ensure that they take the desired action, demand generation strategies are aimed at creating interest and awareness, generating the need in prospects of the product or service that the company offers. In this article, we focus on demand generation, with 7 useful tips to make the strategy even more effective. Find out more! How to take your demand generation strategy to the next level in 7 steps Here's what you need to start doing right away for a successful strategy! 1. Make sure you know your prospects If your goal (and that of your team) is to influence prospect demand , you need to know them inside out: What makes them happy? What worries them? What are their current challenges? This will help you find ways to address them directly, gain attention, create an emotional connection, and get them to take the desired action after visiting the company site.
If you're not convincing prospects to take an action, you're not Germany Phone Number generating any demand. New Call-to-action 2. Do storytelling People tend to forget facts, but remember stories. While marketers often focus on disseminating facts and figures, we should instead start telling stories that engage potential customers . People identify with stories because they create an emotional connection with the characters and remember them more easily than data and facts. Without a story full of emotion, adventure and involvement, any demand generation strategy is doomed to fail because it does not arouse interest. 3. Add videos to landing pages Any b2b demand generation strategy should have a dedicated landing page, the landing page for interested potential customers. Adding a video to each of these pages is a great way to increase engagement, time spent on page and conversions, while decreasing bounce rates. 4. Create a pillar page with several proposals Pillar pages are used to arouse curiosity and interest on the part of potential customers and make them take an action, which is why it is good to propose different possibilities.
Here is an example of a pillar page that is specifically about demand generation. If prospects are early in the buying journey and aren't ready to share their data, they can download an infographic or watch a video. If, however, they are in a more advanced stage of the journey, they will be able to click on the call to action and fill out the form with their data. And if they are ready to buy, they will have the opportunity to request a consultation with an expert, for example. demand generationThese pages are important for SEO , but also for keeping customers on the company website longer, even if they are at the beginning of the buyer's journey. 5. Track visitors When it comes to demand generation, we often immediately think about the end goal: leads. In reality, the first sign of success is visitors to the company website or specific landing page. Although it is possible that some of the visitors decide to "come out" and start a conversation with the salespeople, some will continue their purchasing journey in a more silent and discreet way: tracking visitors allows you to identify opportunities already at this stage ! 6. Try different options It is unlikely that the first proposal was a huge success.
If you're not convincing prospects to take an action, you're not Germany Phone Number generating any demand. New Call-to-action 2. Do storytelling People tend to forget facts, but remember stories. While marketers often focus on disseminating facts and figures, we should instead start telling stories that engage potential customers . People identify with stories because they create an emotional connection with the characters and remember them more easily than data and facts. Without a story full of emotion, adventure and involvement, any demand generation strategy is doomed to fail because it does not arouse interest. 3. Add videos to landing pages Any b2b demand generation strategy should have a dedicated landing page, the landing page for interested potential customers. Adding a video to each of these pages is a great way to increase engagement, time spent on page and conversions, while decreasing bounce rates. 4. Create a pillar page with several proposals Pillar pages are used to arouse curiosity and interest on the part of potential customers and make them take an action, which is why it is good to propose different possibilities.
Here is an example of a pillar page that is specifically about demand generation. If prospects are early in the buying journey and aren't ready to share their data, they can download an infographic or watch a video. If, however, they are in a more advanced stage of the journey, they will be able to click on the call to action and fill out the form with their data. And if they are ready to buy, they will have the opportunity to request a consultation with an expert, for example. demand generationThese pages are important for SEO , but also for keeping customers on the company website longer, even if they are at the beginning of the buyer's journey. 5. Track visitors When it comes to demand generation, we often immediately think about the end goal: leads. In reality, the first sign of success is visitors to the company website or specific landing page. Although it is possible that some of the visitors decide to "come out" and start a conversation with the salespeople, some will continue their purchasing journey in a more silent and discreet way: tracking visitors allows you to identify opportunities already at this stage ! 6. Try different options It is unlikely that the first proposal was a huge success.